Social Media Strategist, Digital Editor and Content Creator
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Smythson - Editorial Identity

 

Smythson

Content creation for Smythson of Bond Street, the luxury travel and lifestyle brand. Responsible for creating all content spanning social media, email marketing, on-site copy and Smythson Travel, an editorial platform founded in June 2017. 

 

@smythson

Responsible for all content, strategy and reporting across all of Smythson's social channels. Increased engagements by 35% and revenue from social by 51% YOY (2016 vs 2017).

email marketing

Planning and creating content for x3 weekly email marketing campaigns. 

smythson travel

Assisting with the launch of Smythson Travel, a new platform dedicated to showcasing the definitive tips of the well-travelled. Notable interviewees include Grace Coddington, Jane Birkin and Sarah Harris.