MR PORTER x Rapha - 2020
MR PORTER x Rapha - a social first concept promoting men’s mental health and the benefits of cycling as part of MR PORTER Health In Mind. London-based creator activation with social content production. Talents shared their own mental health challenges and advice and encouraged the audience to do the same.
Results: 505K Impressions | 10K Engagements | 30 pieces of UGC content generated